YSL Beauté has a new face, and don’t be surprised if you’re hit by a sudden sense of déjà vu.
The brand introduced Kaia Gerber as their new makeup ambassador! If you were wondering why she looked so familiar, Kaia is the famous daughter of supermodel Cindy Crawford.
But the 17-year-old model has crafted a name for herself in her own right, after walking some notable runways and landing significant campaigns.
“To be the new face of YSL Beauté is an opportunity to write a new story full of fun, colour and makeup. I love the DNA of a brand that is so subversive while being so luxurious and cool!” says Kaia.
Besides her famous parentage, Kaia is also known for her big smile and equally big heart.
“I think these days, everything you do has to be measured with a degree of responsibility,” she says. “If there are people who view me as a role model, I really hope to be able to create positive images and messages that inspire others to feel confident about the way they look, to look after themselves, and basically to be kind to themselves.”
Expect to see Kaia in January 2019 as the star of the campaign for YSL’s iconic YSL Rouge Volupté Shine lipstick, and the Touché Eclat and Mascara Volume Effet Faux Cils in future campaigns later in the year.