Israel recently celebrated their 71st Independence Day and to commemorate the historic event, an Israeli company released a limited edition set of five liquor bottles. But what took India by storm is the incautious use of the picture of the Father of the Nation, Mahatma Gandhi.
The images instantly caused outrage on social media.
According to reports, both Prime Minister Narendra Modi and his Israeli counterpart Benjamin Netanyahu were urged to take up the matter with the manufacturer.
Chairman of Mahatma Gandhi National Foundation Eby J Jos on Sunday wrote a letter to both the prime ministers stating that Maka Brewery had several liquor bottles depicting historical leaders, ANI reported.
Following backlash, the company on Wednesday apologised to the people and the Government of India for “hurting” their sentiments.
— Times of India (@timesofindia) July 3, 2019
An Israeli company that stoked controversy by putting the image of Mahatma Gandhi on its liquor bottles to commemorate Israel’s 71st independence Day on Wednesday apologised for hurting Indian sentiments.https://t.co/luN3ghRfKX
— The Hindu (@the_hindu) July 3, 2019
However, the production and supplies of the bottles were stopped after the issue was raised. Moreover, efforts are being made to withdraw the product from the market.