Netflix has removed the highest bandwidth streams in Pakistan, as well as across Europe and United Kingdom. The decision has been taken in order to reduce traffic so that more users can avail the service.
In a statement issued on Thursday, Ken Florance, the VP Content Delivery at Netflix, said: “Given the crisis, we’ve developed a way to reduce Netflix’s traffic on telecommunications networks by 25 per cent while also maintaining the quality of our service.
“So consumers should continue to get the quality that comes with their plan — whether it’s Ultra-High, High or Standard Definition. We believe that this will provide significant relief to congested networks and will be deploying it in Pakistan for the next 30 days,” he added.
Despite the cut in high bandwidth streams in the country, Netflix continues to have measures in place to ensure network efficiency, the statement reads.
Netflix had over 42 million subscribers in Europe, Africa and the Middle East at the end of the first quarter of 2019, showed an exchange filing, with the bulk estimated to be in Europe.