After Walmart-Amazon, India is all set to become the battleground for two more American companies.
On Oct. 03, US-based dating app Bumble said it will foray into India by the end of this year. The company has roped in Bollywood star Priyanka Chopra as an investor who will act as an advisor for its India expansion.
Bumble, the women-first social networking app, is making its debut in India later this year, with actress and philanthropist Priyanka Chopra on board as an investor and adviser.
“She’s a partner, and she’s going to help us empower not only the women of India she will be a global force,” Bumble CEO Whitney Wolfe Herd said at Fortune‘s Most Powerful Women Summit on Wednesday. “Women globally want to be empowered. They need to feel safe, and they need to connect.”
This is Chopra’s second investment in the tech space, the first being in a coding school. Wolfe Herd and Chopra started their collaboration last fall, when Bumble launched its alternative to LinkedIn, Bumble Bizz. “That really kicked off this journey into India for us,” Wolfe Herd said. Over the last nine months, as Bumble has worked on the launch, Chopra has reportedly been “deeply involved” in strategy and marketing campaigns.
This is Chopra’s second investment in the tech space, after she invested in a coding school.Already, Tinder has tinkered with the idea of using celebrity clout to appeal to potential users. It made Indian women the focus of its marketing, roping in actors such as Alia Bhatt to attract more women.