Selena Gomez who recently released her fresh music album Rare has taken up yet another task in terms of expanding her merchandise. The singer is now looking at launching her own cosmetic line which includes fragrances, skincare products, essential oils, haircare, and cosmetics, etc.
Named Rare Beauty, the upcoming brand is a homage to Selena’s latest music album and resonates with her ideology in life now.
“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,” said the starlet.
Taking it to Instagram, the 29-year old shared a video of herself trying out different products from Rare Beauty range to announce her new endeavor.
View this post on Instagram
Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.
Earlier, singers like Rihanna, Lady Gaga and Victoria Beckham too have launched their cosmetic lines.