Boots UK, trading as Boots, is a health and beauty retailer and pharmacy chain in the United Kingdom, Ireland, other territories. The parent company, The Boots Company Plc, merged with Alliance UniChem in 2006 to form Alliance Boots.
Boots has signed a three-year deal to sponsor the women’s national football teams of every country in the UK and Ireland, having spotted an opportunity to align itself with the game.
Boots’ new partnership will give it access to an extensive suite of rights including match day ads and pitch-side branding.
It will also run OOH, social, content and PR activity.
“It’s so exciting to see how women’s football has taken off over the last few years, especially as a retailer who is proud to champion women’s right to live well, feel better and look great,” said Helen Normoyle, marketing director at Boots UK.