Nike flagship store in London recently introduced plus-size and para-sport mannequins, leaving many impressed. In an attempt to make the products more diverse, the brand took a step closer towards inclusivity after it redeveloped the women’s floor featuring activewear that caters to various body types as well as workouts.
“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space,” Nike said in a press release, according to CNN.
— Ashley Stokes (@_AStokes_) June 6, 2019
Last year, British fashion brand Missguided took it even further by using mannequins from diverse ethnic groups, some of whom rocked stretch marks, freckles and even vitiligo.
It’s not immediately clear how widely Nike plans to use the plus-size and para-sport mannequins.
The activewear retailer, which launched its full plus-size line in 2017, joins Target, Old Navy, Nordstrom and other retailers that have opted to diversify their mannequins in recent years.
It is 2019 guys! It is time to be real!