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YSL to open a new Beauty Hotel in New York with five floors made only for Instagram

If you think makeup enthusiasts can’t have their playgrounds then think again! There are a number of made-for-Instagram pop up exhibits that allow grown-ups to play and not miss an opportunity to take pictures.

YSL beauty decided to jump on this trending bandwagon by launching a beauty hotel with added luxury in New York. Opening September 8-9 during New York Fashion Week, the hotel, previously set up in Paris last January, will be staged in a SoHo townhouse. With endless neon eye candy each room will showcase YSL Beauty’s latest launches.

They will designate 5 separate floors for the Gram where individuals can take pictures alongside props that are definitely the fantasy of every beauty blogger out there!

The  YSL lounge will consist of purple sofas, a “study” with a bed to “express your wildest Black Opium fantasies,” incredible views at the rooftop pop-up shop, YSL Beauty Café and a chic indoor pool. There will also be fragrance workshops and makeup counters to experiment with classic YSL Beauty offerings.

This is something that we never even thought of in our wildest dreams…

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