Stylo launched their collection in a campaign never done before. With the message of ‘Girls Stand Tall and Qadam Barhati Jao ’, Stylo showcased a young and responsible professional taking a break from her overly committed life, Standing Tall for herself as she set on a self-connecting journey far away from the hustle and bustle of the city.
In the film we see her driving to destinations such as a beautiful lake and green settlements followed by mountain laden terrain with clear skies and spending ‘me-time’ in the cold by the fire. The eye goes to the attractively shot activities she does during her travel including trekking, camping, boating and simply cherishing the silence. What is compelling to see is Stylo’s range of Footwear & Accessories play its role throughout the journey from winter boots, pumps, court shoes, sneakers, peep toes and more coupled with pretty scarves, throws and handbags.
Youtube link: https://www.youtube.com/watch?v=gq4rd-pcdMQ&t=18s
The fall-winter collection 2020 sends a message of empowerment with its bold colours but also celebrates femininity with softer pastel shades. The video also showcases the abundant natural beauty in Pakistan.