Kashmir has always stood apart from its competitors when it come to their unique campaigns and this time around the brand has did it again, stepping away from the common norms of consumption and cooking brands. Infact, it has created an emotional ride of a campaign for its viewers, encapsulating its brand values through a beautifully narrated story of nostalgia and traditions.
Kashmir has always shown pride in depicting the traditional values of our society from its campaigns since its origin back in 1962. This time, instead of creating a glimpse of a typical husband wide scene at the dinner table, the brand has captured the value of “Bara Ghar”, reminding us all of the real family ties we enjoy. Manzar Sehbai has beautifully narrated the storyline that further adds to the emotional appeal of the campaign.
The concept of “Bara Ghar” depicts the importance of family ties and how it represents and carries forth the traditional values of our society that we so proudly pass on to our next generations. These bonds keep the family traditions alive, they don’t end with the demise of our loved ones, rather these traditions are replicated in the new home and amongst remaining family members. Not only that but the Tvc also reminds us that these traditions don’t die even after we leave the “Bara Ghar”, and are followed with the same enthusiasm across time and space regardless where you are. So, with a new beginning, starts a new transfer of these family values.
Unfortunately, there are some traditions that may die with time if they are not passed wilfully to the next generations. Therefore, one must remind the new generation to preserve and value these habits as they have always been. Nonetheless, Kashmir’s recent campaign reminds us all of the values prevalent in our culture and how it’s up to us to ensure that these values find a way to be part of our upcoming generation’s everyday life.
Director Marketing, Mian Shahzad Khalid, talks about the concept of the TVC by saying, “The main idea of the campaign was taking those traditions and values forward that are associated with your ancestral home. We want to build a connection of these important values with the newer generation, along with the heritage of the brand. Human emotions dominate the TVC through which we have tried to give our viewers a taste of their own home.”
Kashmir has always been seen promoting its heritage, people and values. It is a brand that has always prompted its consumers to express themselves through food and how can we ignore these scrumptious meals that we live to eat! The basic traditional values we always tend to keep alive are the basic ones; serving the elders first, being generous to those who come to us for help even if it’s a stray cat, sharing food with our neighbors, coming together as family for different meals and much more.
All of this heritage, paired with immaculately timed music and an emotionally striking script, makes this TVC by Kashmir Cooking Oil a real winner!
