As per the sources, when Tim Cook will unveil Apple’s new streaming service the iPhone makers will join a growing field of media, tech and telecom companies that are vying for Hollywood’s top talent.
On Monday, Apple is expected to announce a new storefront for streaming services from established players like HBO and Showtime. But on top of that, Apple will layer its own premium original video content, much like Amazon’s platform. That division, led by Sony Pictures Television alums Jamie Erlicht and Zack Van Amburg, has deals with top talent like Steven Spielberg, J.J. Abrams, Reese Witherspoon, Jennifer Aniston and Kevin Durant.
Apple is not trying to take on Netflix.
For a wildly successful company, Apple faces a serious headwind. The sales growth of its core product — the iPhone — has slowed in large part because it sold too well. Apple saturated the market, and it’s becoming harder to get people who own old iPhones to buy new iPhones,
Upgrades had been a major part of the company’s business. – Tim Cook