Apple wasted no time in introducing its new range of smartphones. Right after announcing iPhone 11 they unveiled 11pro and 11pro Max.
Apple has announced its next-generation iPhones: the 5.8-inch iPhone 11 Pro and 6.5-inch iPhone 11 Pro Max. Despite the number change, the two phones look pretty similar to last year’s iPhone XS and iPhone XS Max, but with one major change: a third rear camera.
According to Apple CEO Tim Cook, the iPhone 11 Pro is designed for customers who want the “most sophisticated technology.” There’s a new matte finish on the back and new colors: green, space gray, silver, and gold. Apple’s also upgraded the display to a new OLED panel, which goes up to an even brighter 1,200 nits, a 2 million to 1 contrast ratio, and is 15 percent more energy efficient. Apple calls it a Super Retina XDR display similar branding to the Pro Display XDR that the company announced earlier this year. Apple also claims that the glass here is the “toughest glass in a smartphone.”
the new iPhone 11 Pro models will feature Apple’s A13 Bionic chip which Apple says has both the fastest CPU and GPU ever in a smartphone. Apple also touted improved machine learning performance “the best machine learning platform in a smartphone,” it says.
The 5.8-inch iPhone 11 Pro should get up to four hours better battery life than last year’s XS, and the larger iPhone 11 Pro Max will get up to five hours better battery than the XS Max.
The new camera system is one of the standout upgrades. The new lens is a 12-megapixel ultra-wide lens with a 120-degree field of view, joining the wide-angle and telephoto cameras Apple has offered in the past.
Apple is also upgrading its camera software, and it looks to finally be catching up with Android flagships like the Pixel line by adding a dedicated Night mode to improve performance in dark lighting. The feature kicks in automatically when you’re shooting in the dark.
Apple also showed off a sneak peak of a new computational photography feature called “Deep Fusion,” that shoots nine images: four short images, four secondary images, and one long exposure. Then, it uses machine learning to combine those images into a single final image that promises added detail and less noise, through what Apple SVP Phil Schiller calls “computational photography mad science.” It won’t be on the new phones at launch, though; Apple says it’ll come in a future software update.
Another onstage demo showed off a new version of Flimic Pro, demoing the ability for the new iPhone 11 Pro phones to actually shoot video from two of the cameras simultaneously.
The iPhone 11 Pro will start at $999, and the iPhone 11 Pro Max will start at $1199. Preorders will start Friday, September 13th at 8am ET / 5am PT, and will ship a week later on September 20th.
