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Breaking ‘brand’ stereotypes with Comfort – Who knew there was a creative solution to the yearly Lawn frenzy?

Comfort has recently just defied all stereotypical laws of branding, with a unique twist in its recent DVC and it is surely one of a kind!

With the lawn season in full swing, we’re bound to start investing in various designer brands regardless of the prices or quality. With the never-ending options we have in the market, it becomes quite confusing to trust every brand. The worst part is the clothes are likely to become a subject of fading colours and eventually deteriorate in quality.

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