Since the pandemic hit the entire world, like every other country our nation is also low-spirited and hence the ‘Pantene Hum Bridal Couture Week’ was indeed a breath of fresh air. The 19th edition of Pakistan’s biggest fashion event ‘Pantene Hum Bridal Couture Week’ #PHBCW was a pleasure for sore eyes, the event was organized in the chilly winters of Lahore from December 10 to 12, 2021. It was a complete blend of entertainment, glamor, trends and fashion giving the Pakistani Bridal strata a new expression. PHBCW unveiled its red carpet in the City of Gardens on December 10, Organized under the banner of Pakistan’s premier entertainment network HUM Network Limited.
The event was sponsored by its long termed partners “Pantene” Continuing the legacy of association with the Bridal Fashion week, Pantene was the presenting sponsor for the Pantene Hum Bridal Couture Week ‘21 and showcased its very own ‘Hair Show’ at the event. The city of gardens lit up when the bridal extravaganza went in full swing with stunning, luscious hair; beautifully styled that the spectator’s definitely fell in love with. The perfect combo of beauty, distinct bridal wear and gorgeous hair left every in awe. Models styled by our very favorite style diva, Fahad Hussayn were draped in Pantene’s iconic gold color giving it a unique look of its own and definitely became the talk of the show.
Pantene was able to capture all the attention by placing its iconic Life- Sized bottle at the center of the ramp. Open hair was the unique theme of the show, spotlighting on the beauty and texture of hair flaunting their natural look without much styling, following the #PanteneMoreOpenHairDays narrative which encourages Pakistani women to try out these amazing, glamorous and chic looks without the fear of hair fall. Well if this sounds fun wait till you hear more, the event took an interesting turn when Umair Jaswal made his entry along with whom the gorgeous models danced flaunting their silky Pantene hair. The song ‘Baalon ko Apni Tarah Urne Dou’ focused on the freedom and beauty of Open hair, the courage and confidence women can attain by letting their hair down and being themselves. Umair stole the show with his rocking performance and made everyone shake a leg.
Pantene’s ‘Hair Show’ has left an empowering impact on the fashion stature, and indeed become an inspiration for women to feel confident and carry the open hair look with confidence. The ‘Hair Show’ with its unique theme and mesmerizing styles was the star of the event.
