It seems despite all marketing hard work by Careem Pakistan and their constant promotional offers, the brand just cannot find its stride with the public. Yes, people enjoy the comfort it offers when it comes to getting rides, but the brand’s advertising sense of humor, really needs to work on its campaigns. This time, Careem Pakistan’s latest ad is receiving all the hate it can, just because it features a runaway bride, hiring a Careem for help. Go figure..
Twitterati has unleashed its wrath on Careem and we’re actually waiting for the ride hailing service provider to actually reply to the matters at hand.
Worst advertisement by #Careem – doesn’t depict our social &cultural values. pic.twitter.com/vYAFBZZCeU
— Anam Hameed (@anamhameed) March 18, 2019
#Careem
Seriously which kind of advertisement is this? Focus on improving ur services first cheap advertisement strategy pic.twitter.com/GNAeWwtdQf— Sadia Shaukat (@SadiaShaukat10) March 18, 2019
This is perfect example of cheap publicity #Careem pic.twitter.com/Ogkxb3tQOJ
— Hina Waheed (@HinaWaheed16) March 18, 2019
Punjab government owes us an answer explaining this. How could they have allowed such advertisements? Should we expect porn being advertised on the streets of Lahore next?#Careem pic.twitter.com/vFTfPztqXA
— Ayesha’s Agenda (@AyeshaAgenda) March 18, 2019
#Careem should apologize and government should fine them for such shameful act. pic.twitter.com/tkatYHUydf
— Noman Bin Basheer (@NomanBinBasheer) March 18, 2019
Shameful Campaign To Hit Our Social Values By #Careem . Instigating Woman to Refuse Shadi & Nikah Through Their Planned Advertisement. #BoycottCareem #Pakistan pic.twitter.com/6BnCs4OMeF
— Syed Sohail Ali (@Syedsohailali) March 17, 2019
I have rated down #careem app as protest on this shameful and cheap ad.
Please go to app store or google play store and rate 1 star.
Please share as well.#careem #ratedowncareem #uninstallcareem #boycottcareem pic.twitter.com/iQGgZO1ZEV— Salman Shaikh (@SalmanShaikh_) March 18, 2019