CHANEL has taken a minority stake in Boston-based Evolved by Nature, according to multiple reports. The green chemistry company has come up with a way to use liquid silk in the creation of high-performing textiles, as a natural alternative to harsh or toxic chemicals that are often currently used in the process.
The biomaterials company is reportedly also in discussions with additional luxury brands regarding potential partnerships. “There is tremendous interest across the board from almost every segment, from luxury to performance, to home goods,” Evolved by Nature CEO Greg Altman.
“This partnership will allow Chanel to explore innovative material, mechanical and optical enhancements of different fabrics, in line with Chanel’s ambition of constantly creating materials of exceptional and unique quality. This investment is part of the company’s strategy in investing in green technology,” Chanel said in a statement, as per WWD.
