A Chinese retailer Shein last week sparked public outrage after one of their items was recently launched. Apparently, the brand was selling Muslim prayer mats as casual rugs and people were using them for decorative purposes.
Many consumers, influencers, and Muslims raised their voices against Shein’s pathetic attempt at cultural appropriation. They expressed their disappointment in the brand for hurting the islamic faith.
This is unacceptable. @SHEIN_official is selling Islamic prayer mats & calling them “floral trim carpets.”
I’ve reached out to the brand directly asking them to remove + to have a dialogue on why this is wildly offensive.
Will update with their response. pic.twitter.com/zktW90VnBQ
— Nabela Noor (@Nabela) July 3, 2020
for all of you who order off of shein; they’re taking muslim clothing / prayer mats and labelling them as ‘tassel rugs’ as well as exploiting their workers and paying them less than minimum wage. they’re making money off of cultural clothing & traditions and its absolutely vile+ pic.twitter.com/bPkBD0fWvy
— neve ; (@HEATHERSGRlMES) July 5, 2020
After receiving the public backlash, Shein removed the products from their website and publicly apologized as it was a ‘highly offensive oversight’ on their part.
“To our community – we made a serious mistake recently by selling prayer mats as decorative rugs on our site. We understand this was a highly offensive oversight and are truly sorry.”
“Since it was brought to our attention, we immediately removed the products from our website and asked our vendor to stop selling to others.”
Shein also says that they have formed a product review community with staff members from different cultures and religions to make sure this doesn’t happen again.
“As a global brand, we vow to do much better in educating ourselves on different cultures, religions and traditions to ensure our diverse community is respected and honored. We offer our sincerest apologies to all whom we have hurt and offended and hope we can earn your forgiveness.”