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According to official reports, famous TV and film actress Zara Noor Abbas Siddiqui has been signed on as the new face of ST London, a world-famous color cosmetic brand.

The announcement was made last week by the actress – via an Instagram post. The actor sung praises for ST London’s efforts to promote inclusivity and empowerment, and said that she is ‘very excited for the journey ahead.’ A similar announcement was made by ST London on its social media platforms, including Instagram and Facebook.

ST London stands out as one of the leading cosmetic brands that Pakistani women have their trust in. ST London is owned by Bays International, largest beauty retailer and a prominent name in the beauty industry of Pakistan, and since its inception has maintained high-quality standards, making it a popular choice amongst women all over Pakistan. Not only this, but ST London also offers the largest available color assortment in the country. 

ST London identifies itself as, “classy, bold, and dynamic” brand that advocates for empowerment. The brand’s latest campaign, #OwnYourLook, is a testament to that.

Talking about the concept behind this campaign, one of the brand’s spokespersons said, “When it comes to beauty, there isn’t any scale to measure it; nor can you escape what life throws at you. Life is simply the consequence of the choices we make and you have to #OwnYourLook and flaunt it with pride.”

The campaign has certainly spiced up competition in the color cosmetic landscape of Pakistan. According to sources, the campaign’s first leg has gone live on digital, with extensive PR and on-ground branding support, followed by a full burst on ATL.

While speaking about why Zara Noor Abbas Siddiqui was chosen as the brand’s new face, ST London’s spokesperson shared that the primary reason behind this collaboration was how aligned Zara’s beliefs were with the brand’s beliefs. 

“Zara Noor Abbas Siddiqui is among the few successful showbiz stars who earned a name for themselves through their perseverance, hard work, and impeccable work ethics. She is one who graciously accepts her flaws and is never afraid to speak her mind, which is what ST London aims to promote.”

It won’t be unjust to say that ST London is one of the leading catalysts in the cosmetic industry in Pakistan. The brand has made serious efforts to educate its target audience about the true notion of color cosmetics and generate an appetite for it, which gives ST London an edge over other beauty brands. 

ST London’s high-quality products and the charming personality of Zara Noor Abbas Siddiqui, are certainly a duo worth keeping an eye on. Like Zara’s fans, we are also very excited to see what this duo will come up with next.

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