HBO Max’s rebrand to simply “Max” takes effect today and the service is marking the launch by expanding its 4K content eight-fold. On May 23, a large portion of HBO Max subscribers had their apps automatically updated, while others will be prompted to download the updated Max app.
Users across the desktop website as well as mobile apps have experienced technical glitches preventing them from actually logging in to the new Max streaming service. When prompted to log in again using previous HBO Max credentials, the sign-in screen takes users to a welcome page urging them to click on a “Start Streaming” button to begin, though many have reported being unable to progress past this point at all, leaving them stuck.
HBO Max has changed its name and branding to Max, bringing in new content from Discovery+ channels such as HGTV, Discovery Channel and Food Network. Max also includes improved performance, an easier sign-in process, profile PINs for Adult profiles, new genre hubs and smarter recommendations.
