Having just emerged from a challenging financial year, Heinz has stumped up £12m for an international 150th-anniversary campaign, shining a spotlight on its heritage through one of its best-known products: tomato ketchup.
Victoria Sjardin, marketing vice-president for Europe Middle East and Africa at Kraft Heinz said:
“Henry John Heinz set off on his extraordinary journey with the unique desire ‘to do a common thing uncommonly well’. 150 years later, the heart of Heinz’s mission is still to find small ways to make life better.”
She added:
“We are very excited about our new global ‘Clean Plates’ campaign, which is a testament to Heinz’s heritage and aims to highlight how delicious Heinz products have been helping make meals even tastier around the world and across all walks of life for 150 years.”
