The recently created Coke Anthem, “Hum Aik Hain”, the grand finale was extravagantly shot at the Lahore Open Air Theatre for Coca Cola Pakistan. The music video captures the cultural diversity of Pakistan from rural to urban areas of the Nation. The song is a remake of a National Song recreated this year with a thrilling music video that has defined Pakistan’s scenic beauty as well as the traditions followed by people.
It gives us a message of unity, discipline and has brought the diversity together on a platform to be celebrated through the means of music. Not just that, the technicalities involved were mind-blowing throughout. The finale of the anthem was created by SYNC and they revealed that this curation was Pakistan’s first and the most extensive programmed Light Experience (PLE). Moreover, they say that more than 200 light fixtures were choreographed with this the exciting and the eye-catching song.
SYNC shared their wonderful journey and experience for the making of this anthem and we couldn’t be more proud of it! We can totally witness the amazingly produced outcome and the tech-driven initiative introduced for the very first time here. We wish them the best of luck for more outstanding experiences and for the upcoming endeavors!