McDonald’s just made the biggest movie in 20 years business career , just as they announced to buy a tech company and movie into digital world. They are transforming the drive thru service into new experience for customers.
McDonald’s said Monday it has agreed to buy Dynamic Yield, which specializes in customization and decision logic technology.
Dynamic Yield’s technology will allow McDonald’s digital drive-thru menus to change based on different factors, such as the weather and current restaurant traffic.The deal is worth more than $300 million, making it the largest deal in two decades for McDonald’s .
According to company ” The obtaining is McDonald’s most recent move to bring more innovation into business”.
The company is looking forward to invest $1billion to upgrade and modify 2,000 U.S Locations.Those renovations, like the addition of self-serve kiosks and digital menu boards, are meant to boost sales by increasing convenience for customers.
The company said that it already tested the drive thru technology in several of its U.S. restaurants last year. They are planing to roll it out to other U.S. locations this year, with international expansion soon in the near future.
CEO Steve Easterbrook said in a statement “With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalized experiences for our customers,”
