MINISO announced the official cooperation with the world’s top IP Marvel.
On March 13, with the theme of “Meeting the Heroes”, MINISO’s new product release meeting was held in Guangzhou, China. The world’s well-known retail brand MINISO officially announced the cooperation with globally renowned top IP Marvel to develop a series of peripheral products, which will be put on sale in over 100 countries.
The MINISO x MARVEL products exhibition area was set up at the new product release meeting. There were as many as 2000 Marvel products on display, including Spider-man, Captain America, Iron Man, Hulk, Captain Marvel, Thor and Black Widow.
This time, the copyright owner of Marvel has granted authorization to MINISO in 123 countries, covering five continents. The licensed products covered 13 product categories of MINISO, which was unprecedented for Marvel.
