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Only extraordinary content will pull audiences to cinema: Nawazuddin Siddiqui

Nawazuddin Siddiqui himself has appeared in numerous digital hits including Sacred Games, Serious Men, and Raat Akeli Hai among others. 

As cinemas reopen across the world, Nawazuddin Siddiqui feels like it’s necessary to try harder to attract audiences back to cinemas.

“Only extraordinary content will motivate audiences to go to cinemas,” Siddiqui told

“The content is what drives me. And the kind of content that is coming on OTT right now, the audience will not go and watch that standard of content in cinemas,” he said.

Siddiqui also explained how audiences had already started shifting to OTT platforms even before the pandemic hit.

“There already was a lot of audience on OTT for some years now. Even when the cinemas were functioning properly, people were moving to watching OTT content. The fact of the matter is that achhi cheez jaha ayegi, log usko dekhenge (audience will go wherever the good content is).” He went on to add, “If quality content does not come on either then the audience will reject it. Some change has to happen and it will happen.”

We do understand Nawazuddin Siddiqui point of view and frankly speaking we agree with him!

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