Polo Ralph Lauren launched the Earth Polo; a version of its iconic polo shirt made entirely of recycled plastic bottles and dyed through a process that uses zero water.
The youngest son of the company’s founder and its chief innovation officer, David Lauren, told The Associated Press that the new shirt is part of a broader strategy of fresh environmental goals throughout the manufacturing process.
“Every day we’re learning about what’s happened with global warming and what’s happening all around the world, and our employees and our customers are really feeling that it’s time to step up and make a difference,” Lauren said.
Ralph Lauren committed to removing at least 170 million bottles from landfills and oceans by 2025.
The shirts, which are produced in partnership with First Mile, an organisation that collects the bottles turned into yarn and ultimately fabric, are manufactured in Taiwan, where the bottles are collected. Each uses an average 12 bottles.
It comes in styles for men and women in green, white, navy and light blue. The shirts are not more expensive than other Polos.