News & Views

This is the reason why Ali Sethi will appear on the big screen in Time Square

Ali Sethi will be appearing on the big screens in New York City’s Times Square this month as part of an international artist collaboration.

From December 15-21, a video titled Future Tradition celebrating the work of Pulitzer Prize-winning Chinese composer Du Yun and featuring Ali will run twice a day on 13 screens, and 16 times on the day on December 16

Sponsored by the Beijing Century Foundation and Times Square NYC, the video will show a portion of Yun’s 2019 classical performance at New York’s Carnegie Hall with Ali and other artists.

“I feel honoured to be a part of this display,” said Sethi in a statement. “I have always believed in our musical traditions, in their power to win hearts and change minds, and I feel so proud to represent them before the world.”

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