According to news, the Rihanna is in talks with LVMH Louis Vuitton Moet Hennessy to launch a luxury fashion brand under her name.
Today, LVMH owns 25 luxury houses in the fashion industry including, Fendi, Givenchy, Christian Dior, Celine, and Marc Jacobs. All brands with an incredibly rich history, and known as household names. LVMH’s CEO Bernard Arnault has not launched a fashion brand from scratch since 1987 with Christian Lacroix. Reportedly, LVMH has already handpicked insiders from Celine and Louis Vuitton to work with the superstar.
Fans started speculating on Instagram this week when the style icon was spotted wearing sunglasses emblazoned with “Fenty” on the temples—suggesting it may have been a prototype from a new collection.
In 2016, the Rihanna launched her first foray into fashion with a contemporary clothing line backed by sportswear brand Puma, called Fenty x Puma. Rihanna hasn’t stopped there though, she in 2017 she launched Fenty Beauty. Creating a worldwide frenzy over her foundation line which included 40 different shades, promising a color match for everyone.
While most celebrity collaborations have taken a backseat to influencer collaborations these days, Rihanna continues to prove the impact of her star power and that she knows what her fans (and women everywhere) want to wear on their body and on their face.