With spring season just around the corner, it isn’t a surprise that our social media feeds are littered with lawn campaigns and fashion films. And boy do we love them!!
However, this time around, Sapphire’s campaign has really caught our eye. Not only because they are launching six different lines in a single collection but the brand has launched a very interesting initiative called Sapphire Studio Series. Unlike usual fashion films, Studio Series stands out because it takes us behind the scenes and gives us a glimpse of what goes behind the making of our favorite brand.
The Studio Series consists of six episodes, each corresponding to a particular line of the collection. From conceptualization to the finished products; different elements are showcased that not only helps us understand the essence of each line but also reflects the hard work and thought process involved.
The series, in a very fun and unconventional way, portrays the highs, the lows, core strategies and efforts involved in creating each category. Let us give you a breakdown of each episode and how they have established the identity of each line.
The first episode is a colorful, fun-filled medley; echoing the spirit of Sapphire Pop – a line that is bold and unapologetic much like its target audience. From the energy on the set to the prints, every aspect is testament to the fact that the Sapphire team had a blast working on the line and how their positive energy and creativity is blended with their perfect designs. See for yourself ????
Regardless of how hot it gets outside, we always have a million things to do. Hence, we prefer outfits that are stylist yet hassle-free and comfortable. And according to the second episode of the series, Sapphire Daily is the answer to your prayers. The Daily episode focuses on the category’s functionality as an “everyday wear” and the team’s intent to keep it affordable. Who wouldn’t love that, right?
Pastels have always been popular when it comes to summer fashion and for the women who enjoy embracing their feminine side, Sapphire Serene is perfect. As Mahgul Rashid shares that through the Serene line, they wanted to welcome and cater to the women who prefer delicate designs and a soft color palette. Have a look at the episode and you will see how perfectly, from campaign photography to marketing tactics, Sapphire has perfectly captured and communicated the aesthetics of the line.
Evoking traditions of old, Sapphire Classic is perfect for those who love their cultural and traditional roots. The team shares how the designs were inspired by the Mughal era and have strong sub-continental elements and motifs. With shots of heritage sites, traditional jewelry and khussas, the episode takes us back in time.
And then we have those who always want to stand out; make a statement, if they must. The fifth episode is about a line that plays on the aesthetics of designer lawn but at an affordable price. With bold prints, dark shades and embroidered pieces, Sapphire Statement is for women who loves to stand out from the crowd. Watch the video and you might learn a few style tricks that may come in handy for your next tea party.
Delve into the world of luxury with Sapphire Luxe. As Kamiar Rokni shares, the idea behind the line is to give the Sapphire customer beautiful party-wear that is directional and incorporates trendy elements; making you feel glamorous. The team shares their take on the line and how they made sure the feeling of luxury and opulence is translated into the end product.
After binge-watching the entire Studio Series, we want to commend Sapphire on coming up with such a novel idea to engage with their customers and make them a part of the brand’s journey.
