One of the biggest K-pop bands and international sensation in the world BTS has joined hands with UNICEF in a campaign to end violence.
As on international friendship day a new campaign has been reveled a new video for their song Love Myself in collaboration with UNICEF.
In a statement issued by UNICEF “This International Day of Friendship, we’re taking inspiration from the #ENDviolence Youth Manifesto and joining forces with BTS and Big Hit Entertainment’s LOVE MYSELF campaign by spreading words of support and encouragement both online and in person. Even the smallest gesture can make a huge difference”.
UNICEF in a tweet shared:
New @bts_twt video launched today, as UNICEF joins the global super stars to call on people across the world to help spread kindness on #FriendshipDay. Together we can #ENDviolence #BTSLoveMyself https://t.co/R48qokmmlg
— UNICEF Media (@UNICEFmedia) July 30, 2019
The shared clip features visuals of students being bullied in school. The video also features how the bullied students use the boy band’s music to make themselves feel good with lyrics “I should love myself.”
As the impact and fan of boy band is quite remarkable, this is a great and impact-full collaboration. The campaign started trending as fans of Boyband took to Twitter and #BTSLoveMyself and #EndViolence hashtags started trending on Twitter.
Their video has received more than 3 million hits in about seven hours of its debut on YouTube.
