Pakistan Stock Exchange (PSX), Women on Board, International Finance Corporation and Pakistan Business Council celebrated International Women’s Day 2020 in collaboration with foodpanda Pakistan at the PSX Centre in Karachi. The ceremony ‘Ring the Bell for Gender Equality’ was held to highlight the importance of women in our society and how foodpanda is empowering women across Pakistan.
One of the recent women empowerment initiatives taken by foopdanda is the recently launched ‘Ghar Ka Khana’ feature on the app that enables women to work from home. Binte Fatima Rizvi who is the Category Head of foodpanda home chefs program was also a part of the ceremony. She talked about how foodpanda is encouraging women to utilize their cooking skills and earn an income through selling ghar ka khaana on the foodpanda app. Being an ex-home based chef herself, she aims to make the dreams of these homebased chefs bigger by opening earning opportunities for them. In attendance was also Saba Mehtab, one of the most successful foodpanda home-based chefs in Faisalabad. She flew in to talk about her experience and the many economic opportunities that foodpanda has created for home-chefs across Pakistan. Saba personifies an ambitious woman who makes a meaningful contribution to her domestic economic situation by enrolling in the home chef program and create a respectable name in the market.
Nauman Sikandar Mirza, CEO of foodpanda Pakistan and Haziq Ahmed, Head of Channel Development were also present at the Bell Ringing ceremony to support the cause of women empowerment in Pakistan. Talking about women empowerment Nauman stated, “foodpanda’s vision is to enable economic empowerment in the country and our Ghar ka Khana vertical is the first step towards making this happen. foodpanda encourages and supports females across all channels. From our HR team – passionate, energetic group of women to our female heroes, homechefs and vendors. Saba Mehtab, one of our home chefs, is a prime example of how females can earn from home and achieve financial stability. We envision to celebrate many such examples in the future.”
Haziq, since his joining at foodpanda has enabled 10,000+ individuals to work as self- employed hero riders for the company and in his new role as Head of Delivery & Logistics is responsible for empowering a wider lot to be self-employed and earn a living by opting the homebased chefs route, most of which is targeted at females.
foodpanda through its initiatives is empowering women, starting from the first female hero rider of Pakistan, Rubab Jumani to creating multiple economic opportunities for home-based chefs, their efforts to enable women keep multiplying. The collaborative effort of foodpanda Pakistan with PSX at the ceremony further showcased how the company aims to bring a change in the society by making a woman’s life financially stable and turning her dreams and aspirations to a medium of earning.
