In a gripping conclusion to HBL Pakistan Super League (PSL) Season 9, Islamabad
United clinched their third championship title, reaffirming their status as the most successful T20
franchise in PSL history. With victories in the inaugural season of 2016, followed by triumphs in 2018
and now in 2024, Islamabad United has shown prowess, not only on the cricket field but also in their
unparalleled success as a business entity.
Their incredible performance as an ensemble, meaningful partnerships with key players from local and
multinational companies, along with active engagement across various platforms like television, social
media, online spaces, and print media, have all established a new benchmark for success in the league.
PSL Season 9 (2024) statistics and analytics underscore Islamabad United’s dominance, claiming top spot
across various digital platforms. With a staggering fan base exceeding 6 million, the franchise boasted
an impressive digital footprint, with 3000 posts on social media generating an average of over 400
million impressions (250K impressions per post; highest among all franchises) and attracting a combined
daily viewership of over 100K across all social channels.
This enhanced interactivity with fans across all social media platforms also resulted in a remarkable
250K+ follower growth, marking the highest percentage follower growth on Instagram among all
franchises at an unrivaled 19%. The organic engagement achieved through the produced content stood
at an impressive 20 million + figure, valued at 2 million + US dollars.
Embracing the latest trends in digital content creation, the franchise actively utilized platforms such as
Reels and YouTube shorts to captivate fans and reach a wider audience. This was achieved through
strategic planning and action in conjunction with our illustrious sponsors, whereby the social media
team curated an extensive collection of video content, amassing an impressive 125.5 million video
views.
Islamabad United’s digital presence not only cemented their position as the number one brand of PSL
but also served as a testament to their unwavering fan base and widespread appeal.
In addition to the digital dominance, United’s strong ethos of creating value for its wide-ranging local
and multinational sponsors and collaborators was highlighted through smart sponsorship activation
strategies benefiting partners such as foodpanda, Tim Hortons, Fast Cables, TCL Electronics, and Tetra
Pak with bolstered brand visibility, enhanced brand engagement, amplified sponsorship value, and
substantial ROI that transcends the limits of the game.
As Islamabad United celebrates their latest triumph on the cricket field, they, along with their sponsors
and fans, also revel in the glow of everyone’s collective success, epitomizing the seamless integration of
sporting excellence, strategic marketing, and enterprising business acumen. With each victory,
Islamabad United reinforces their legacy as champions both on and off the field, setting the standard for
success in the dynamic world of cricket and beyond.
