The popular Chinese company behind social media app “TikTok” ByteDance recently said, that it is developing a smartphone, following a deal it made with device maker Smartisan Technology.
The tech firm is trying to expand its horizon by expanding into new sectors beyond video and news apps.
ByteDance spokeswoman said a smartphone had been part of Smartisan’s development plans before the deal it made with ByteDance. The product was a continuation of earlier Smartisan plans, aiming to satisfy the needs of the old Smartisan user base.
According to several reports, this new phone is in its developmental stages for seven months. The effort is being led by former executive at Smartisan.
ByteDance has recently begun investing in sectors not directly related to social media, they are trying different approaches to market its app by doing collaborations and sponsoring event. TikTok is already a hit among social media and by the time its new smartphone launch it will surely be a huge success.