“Shah Rukh Khan is one of India’s most recognisable human brands.
The cruise drugs issue had an immediate impact on him, but it did not diminish his immense appeal with the general public… it is not surprise that Shah Rukh is back in the public eye “Sandeep Goyal, Chief Mentor of the Indian Institute of Human Brands, stated.
Brands that leverage Khan, according to another senior executive at an advertising business, stand to benefit greatly from his charisma and charm, which appeals to audiences of all ages.
Khan is a prominent brand name.
He has previously sponsored various businesses, including Dish TV, Hyundai, Pepsi, Decor, and others.
Mondelez India, the maker of Cadbury chocolates, has recently announced the second edition of their Christmas commercial featuring the actor.
In the current ‘Iss Diwali Aap #KiseKhushKarenge?’ campaign, the Bollywood star is seen fighting for local businesses during Diwali.
This is the Bollywood superstar’s first major campaign since his son was jailed in a narcotics case.
Anil Viswanathan, Senior Director (Marketing) at Mondelez India, stated that the introduction of the new campaign was a means of offering support to local businesses and assisting them in building resilience, particularly in the aftermath of the epidemic.
“It is the success of our first edition that inspired us to further take our purpose of generosity at the heart of these businesses and make their 2021 Diwali even more joyful, and we are thrilled to onboard the nation’s most beloved and talented actor, Shah Rukh Khan, as the face of the current campaign,” he added.
Byju’s, an edtech business that had paused advertisements starring the actor following the scandal, has likewise restarted its promotions.
The brand was extensively criticised on social media for having the actor as its ambassador, despite the fact that its commercials promote a brighter future for children.
Byju’s did not react to inquiries about the reasons for pausing and restarting the commercials.
