Instagram introduced new feature ” Checkout ” on Tuesday .The feature will let Instagram users to click on a product highlighted in a post, see its price, and click again to carry up an order form.
Payment can be done via Visa, MasterCard or PayPal. In past Instagram used to allow brands to link to their websites for users to make purchases. Facebook has built a completely in-app retail experience.
Whereas world’s largest networking site is under stress to advance, its handling of data following a number of controversies linked to user privacy .Instagram, which did not state any financial details of its partnerships, said it would announce a selling fee to help fund transaction-related expenses.
Instagram’s transference to e-commerce is a new way generating revenue for the company and a new way to boost users to enter their payment information, flagging the way for Facebook to launch other paid-for services.
The New feature is only available for posts on the news-feed and on Instagram Stories, where they will disappear after 24 hours.Whereas company promises not to leak any information of users with the brands selling products.
Facebook has plans to evolve Instagram and Messenger into strong e-commerce platforms where users can click on ads and buy products in the new future for a easy shopping experience.
This New Feature is currently available in US.
